As a freelance copywriter, I spend a lot of time writing brochure copy. The funny thing about this part of my gig is that sometimes it can take me longer to write a 200-word brochure than it does to pull together a 600-word blog post.
This is because every single word matters with this type of marketing.
To put it simply, less is more! A brochure does not have to explain each and every detail of your product or business. Instead, it should focus on how you solve your customers’ problems.